What Is Social Commerce?

Social Commerce isn’t coming—it’s here.

In Asia, it's already a multi-billion-dollar market. In Europe and North America, it's rapidly evolving from product tags in stories to full-blown storefronts built inside platforms. And behind every transaction, there’s a need for more than just a click-to-buy button. There’s the infrastructure to collect money globally, pay sellers instantly, and do it all with considerations for multinational regulatory and compliance requirements.

So What Is Social Commerce?

It’s commerce where discovery, engagement, purchase, and advocacy are driven by social platforms. Think of it as the convergence of:

• Marketplaces
• Direct Selling 
• Affiliate and Influencer Marketing
• Multi-Level Marketing (MLM)
• Retail

It's personal. It's peer-driven. And it's global by default.

But what powers this new economy isn't just social platforms. It’s trust and fluid money movement. Sellers need to be onboarded fast. Buyers want local payment options. Platforms need compliance baked in. And most critically, money must move in and out instantly, seamlessly, and globally.

That’s where MassPay comes in.

At MassPay, we’re not just a payout provider. We’re a global payment and payout platform, helping Social Commerce businesses operate and grow with confidence – no matter where their buyers and sellers are.

Learn more about our Social Commerce solutions here: https://www.masspay.io/solutions/social-commerce ... and be on the lookout for our new Social Commerce microsite, very soon!