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Kenya’s eCommerce market has made significant strides over the last few years. Several factors, including the country’s adoption of a digital economy blueprint, have boosted Kenya’s eCommerce market.

Increased internet penetration and smartphone usage have also played pivotal roles in online transactions, as more and more Kenyans are purchasing their products using mobile bank accounts.

Combine the government's ambition for universal 4G coverage alongside growing smartphone usage and you have the recipe for one of the fastest growing eCommerce markets on the continent.

Both B2B and B2C, are taking advantage of the growing market and establishing their business in Kenya.